Launch Your Sock Brand with the World's Best Factory

The Walt Incubator Program gives emerging brands world-class custom knitted manufacturing from just 180 pairs per SKU, first access to our newest yarns, and hands-on guidance to get your brand actually selling.

Apply For The Incubator Program

100+ brands launched through our incubator program

Traditional Factories Price Out New Brands

Problem

Most factories require 1,000-10,000 pair minimum orders per design

Walt Solution

Walt starts at just 180 pairs per SKU

Problem

High upfront costs mean huge inventory risk for new brands

Walt Solution

Test multiple designs affordably before scaling

Problem

Small brands get poor service at big factories

Walt Solution

Our dedicated Incubator team treats every client as a priority

What the Incubator Program Includes

MOQ of 180 pairs per SKU The lowest minimum in the industry at our quality level. Spread your order across several designs.
Access to innovative yarns We sit at the front of the sock industry. Incubator brands get early access to new performance and eco yarns as they come out of development.
Premium material range Cotton, bamboo, modal, merino and organic cotton, all available at incubator volumes.
Full OEM development Construction, gauge, cuff, cushioning and branding built to your spec, not picked from a catalogue.
We work from what you already have A sketch, a photo, or a pair you want us to match is enough - you do not need a tech pack. Design work for a first order comes from you or a designer you hire. We help with spec work once you are a returning customer.
Rapid sample program Physical samples within 14 business days of design approval. $200 fee, refunded on a bulk order of 360 pairs or more.
Brand launch support Three to twelve months of guidance on Shopify, ad accounts, tracking and email, scaled to your order size. See the tiers below.
Certifications support Products manufactured in OEKO-TEX, ISO certified facilities.

Brand launch support, included with your Incubator order

Making the socks is the easy part. Getting a brand live and selling is where most new labels stall. Order through the Incubator Program and our team will share what we have learned helping hundreds of sock brands get off the ground.

Shopify store setupStore structure, product pages, variants, checkout and shipping settings.
Ad account setupGetting Meta Ads and Google Ads accounts opened, verified and structured.
Pixel and trackingMeta Pixel, Google Tag, conversion events and basic attribution.
CRM and email marketingLead capture, welcome flows and the basics of a first email list.
Total order quantityLaunch support included
360 – 499 pairs3 months
500 – 999 pairs6 months
1,000 – 1,799 pairs9 months
1,800 pairs and above12 months

Quantities count across your whole order, not per SKU. Our MOQ stays at 180 pairs per SKU, so you can spread the quantity across several designs. The $200 sample development fee is refunded when you place a bulk order of 360 pairs or more.

Please read. Launch support is a free perk of the Incubator Program. It is not a paid service and not part of what you are buying. We share insights and general guidance to help you get moving. We do not build, run or manage your store, ad accounts or campaigns, and we accept no liability for the results. For anything business critical we will always recommend you engage a qualified agency or professional.

Incubator Program Pricing Tiers

Contact us for current pricing - we tailor quotes to your project. Shipping is charged at checkout and is not included in these tiers.

Starter Growth Scale
MOQ per SKU 180 pairs 500 pairs 1,000 pairs
Designs per order 1-3 Up to 10 Unlimited
Sample development fee $200, refunded at 360+ pairs $200, refunded $200, refunded
Bulk Production Lead time 60 days 45 days 45 days
Unit pricing Quote Quote Quote
Artwork and design Supplied by you Supplied by you Supplied by you
Dedicated account manager ✓ ✓ ✓

Is the Incubator Program Right For You?

Ideal for

  • DTC sock brands just launching
  • Fashion brands adding socks to their line
  • Athletes or influencers launching signature collections
  • Corporate clients ordering branded socks for events
  • E-commerce entrepreneurs testing sock designs

Not ideal for

  • Established brands with existing manufacturing partners
  • Retailers looking for immediate bulk inventory
  • Brands requiring ultra-fast turnaround times
  • Anyone needing fewer than 180 pairs of one design - see our custom printed socks instead
  • First-time customers who need us to design the sock for them

Incubator Socks Lines We've Helped Launch

"Working with this team transformed our vision into reality. Their expertise in manufacturing was invaluable."

CafeApres.shop

United States

"The low MOQ allowed us to launch without massive upfront investment. Game changer for startups."

SistersRepublic.com

France

"From concept to production, they guided us every step. Our custom sock line exceeded all expectations."

KoiGolf.co.cuk

United Kingdom

Apply For the Incubator Program